You want irony? On the day I drive 90 minutes to the convention center and nearly 2 hours to get home, I do a brief interview with an Oregonian reporter about my 25 minute daily work commute. Doesn’t seem so bad now :-). Let’s recap day 2:

Let Go! 8 Steps to Succeeding in a Post-2.0 World

Lane Becker and Thor Muller, Satisfaction (slides)

I didn’t write down the 8 specific things, perhaps they’ll show up here, but this talk wasn’t really about presenting the 8 things, it was more a conversation about their message, “Be Like the Internet.” What does this mean? It means giving up control, opening up more, looking outside for solutions, embracing chaos, being more agile. Again, look to the wiki they setup, hopefully they’ll build it out a bit.


Social Media Strategies for your Organization? Connecting the Dots

Jeremiah Owyang (presentation) (slides)

Jeremiah discussed ways to present and implement social media strategies in organizations. The slides should sum it up well or watch the presentation. I need to try some of this stuff with my company. The Air Traffic Controller idea is a good start, though hardly anything is ever said about my company in the blogosphere (perhaps that’s as good a reason to start doing this).



Apparently neither Jacob nor Cliff have experienced a Burgerville milkshake, unbelievable. Fortunately we survived the throng of pre-teens and made it back to the conference.

Web Application Page Hierarchy

Luke Wroblewski (slides)

Luke W. is my new design hero, I just hope to never have to pronouce his last name. Not only does he work for Yahoo!, but has his own design business, writes books/articles, and is a prodigous speaker (not always covering the same topic). His slides on Best Practices for Web Form Design are the most useful, actionable advice I have ever seen in a presentation (i.e. you can put the stuff to use immediatley). I didn’t even see that presentation, just read the slides.

So, the talk was great with some sound and straightforward advice on how to focus your pages on the things that matter. Good point about the importance of a good presentation layer, it’s not just making it pretty.


English: Web 2.0’s Universal Language

Kevin Smokler

I left the content square-table discussion for reasons similar to Adam’s and ended up in this one. It was ok. Kevin’s a smart, energetic guy, but the topic wasn’t the most exciting to me, or maybe I was just ready to go home. The discussion was on being clear in our language and making product descriptions easier to understand (passing the mother-in-law test). RSS was a common topic; it’s so great, but a lot of people still don’t really get what it is after all these years.


I had to jet and missed the Friday keynote, sounds like it was pretty funny. Instead I spent the next two hours in the parking lot know as I-5.

Tags: webvisions, webvisions07